Paddy Power focusing on social for next expansion plans

Paddy Power Focusing on Social for Next Expansion Plans

Paddy Power is very much a leader in the mobile technology market, thanks to their mobile sportsbetting and casino games encompassing a huge number of mobile-friendly websites and dedicated applications, but they are also in the lead as far as social interaction is concerned. This command of the social platform is set to become even more decisive too, thanks to Paddy Power focusing on social for next expansion plans, particularly in the UK market.

Paddy Power Already Dominates Social Networking Sites

As plans for Paddy Power focusing on social for next expansion plans are released, it becomes evident that the company’s strong point is thinking ahead. They are in a wonderful position as it is to make the most of social networking sites, as they are by far the most well-liked, and eagerly followed, of all the larger betting brands. Their distinctive combination of cheeky humour and special offers available exclusively by means of their social networking sites has resulted in the company managing to acquire over a million fans on Facebook alone –a number double that of any of the company’s major competitors.

With Paddy Power focusing on social for next expansion plans, Patrick Kennedy, Chief Executive at the company, has explained these statistics by saying that every male over 18-years old in the UK is somehow connected to a fan of the company on Facebook. This, he says, is thanks to the fact that the company makes a point of interacting with its players and focuses on generating content that is engaging; Facebook posts are regularly updated, and the staff are very quick to add their views to the page’s comment section as well, something which is relatively unheard of for corporate pages these days.

Paddy Power Pioneers Social Networking Reach

With Paddy Power focusing on social for next expansion plans, it becomes evident that they also are responsible for a first in the online gambling market industry, the Paddy Power In Play. This package, an in-house development, will become available to players of legal age throughout the United Kingdom by means of a dedicated Facebook application. Not only will it make use of real money, and allow for wager placement, it will also provide an important social element for punters, as they are able to share their antes and make comments on those which fellow bettors have made, although stake details and particulars of wins will be kept safe and secure.

Paddy Power focusing on social for next expansion plans will add a necessary level of engagement on social platforms that allow customers visibility and the chance to interact with other punters, Kennedy went on to say. And should they manage to do so successfully, Facebook will present the company with an incredibly diverse range of opportunities. Facebook is seen as essentially a mobile opening, and 20 developers have been tasked with ensuring that the company’s most recent product is able to operate across all platforms without a hitch.